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How do you improve BryteIQ?
Project type
Personal PRD
Date
September 29th, 2025
This initiative was a personal strategic effort to transform Charter Communications' existing network infrastructure BryteIQ into a Network-as-a-Service (NaaS) platform specifically targeting live event venues (stadiums, concerts, arenas).
The goal was to move beyond simply providing undifferentiated public Wi-Fi to provide customers enablement of tiered, personalized and immersive digital fan experiences that drive new revenue for venue operators.
Core Challenge Addressed: Venue Wi-Fi is currently undifferentiated, leaving fans disengaged and venues unable to monetize digital experiences like AR, betting integrations, or premium content
The vision was to make venues compete with "immersion on the scale of Disneyland and the Las Vegas Sphere" by recognizing fans beyond just "a body in a seat".

