Exposter - Exploring an Imposter Syndrome Solution

Exposter began as a research-driven exploration into scalable solutions for imposter syndrome and self-doubt. Coaching and therapy were often inaccessible or unaffordable and existing self-help tools lacked personalization and actionable frameworks.

I led market discovery, behavioral research, and early product strategy—work that directly inspired the design and vision for Ascendvent.


My Role
Conducted extensive user interviews and market analysis to validate demand for confidence-building solutions
Researched cognitive science and behavioral reinforcement methods to inform feature design
Defined a digital-first product strategy focused on scalability, personalization, and accessibility
Created a foundational business case, identifying key product pillars for future development

Key Strategic Insights
AI-Powered Coaching: Personalized digital guidance to scale individual support
Structured Reflection Tools: Interactive journaling and cognitive exercises for mindset reframing
Community Accountability: Peer connections to sustain momentum and reduce isolation
Gamified Progress Tracking: Milestones and challenges to encourage consistent growth
Tiered Monetization: Balanced affordability with premium service offerings to enable growth

Why This Work Matters

Exposter’s insights laid the foundation for Ascendvent’s AI-powered growth engine—transforming imposter syndrome from an isolated struggle into a scalable, guided journey toward confidence.