As a Product Manager exploring monetization strategies in EdTech, I wanted to understand how Coursera could increase revenue by 25 percent year over year while balancing user affordability, business sustainability and competitive positioning.

Key Challenges:

- Market Competition
- Online education market includes LinkedIn Learning, Udemy and edX
- Need clear differentiation in features and value proposition
- Revenue Optimization
- Balance B2C and B2B revenue streams
- Maintain accessibility while growing revenue
- User Adoption
- Price sensitivity among potential customers
- Unclear ROI perception
- Limited payment flexibility

Why This Matters:
With online learning demand surging, platforms like Coursera need to evolve beyond course providers into career accelerators.

Key Insights:

- Revenue Growth
- B2B partnerships offer fastest path to 25% increase
- Subscription optimization shows strong potential
- Strategic Opportunities
- Outcome-based pricing can reduce perceived risk
- AI personalization can drive engagement
- A/B testing needed to validate pricing changes

Key Outcomes and Recommendations:

Top 5 Monetization Strategies:

- Expand B2B Partnerships
- Leverage corporate upskilling demand
- Project 50M+ revenue increase
- AI-Driven Personalization
- Increase engagement through smart recommendations
- Improve user retention
- Subscription Optimization
- Improve Coursera Plus conversion rates
- 4-6 months time to value
- Outcome-Based Pricing
- Link payments to career impact
- Reduce learner risk
- Premium B2B Pricing
- Offer customized enterprise discounts
- Maintain brand value